Fred is a French luxury jewelry and watch brand founded in Paris by Fred Samuel in 1936. With its flagship store located on the French Riviera, the brand has captured the hearts of Parisians with its simple, sophisticated designs and exceptional gemstone setting techniques.

Fred watches are masterpieces that fuse French elegance with the opulence of jewelry. Iconic lines like the Force 10 are highly regarded by collectors as premium watches that exude a presence despite their simplicity.

In our store, we offer a carefully curated collection of Fred watches, ranging from rare vintage models to hard-to-find limited editions.